Be A Supermodel In Your Own Way

On the 24th November held at Rootz (Lot 10), Elite Models, the world’s premiere modelling agency from France launched its very own cosmetic range in Watsons. Elite Model was first established in 1972 by John Casablancas and Alain Kitler in Paris. The New York agency opened in 1977 and three years later has been ranked as number one.  Elite Models such as Cindy Crawford, Naomi Campbell, Claudia Schiffer and Gisèle Bundchen are no eccentric in the eyes of the modelling industry. Their clients comprises of leading fashion houses such as Chanel, Dior, Prada, Versace, Yves Saint Laurent and L’oréal.

Elite Model Cosmetics range first appeared in selected Watsons in Malaysia starting June 2011 and I find that the ranges of prices is pretty affordable especially coming from an international modeling agency. You can find primers, foundations, eye shadows, eye liners, mascara, lipstick, lip gloss and what’s more special is their Kajal, eyeliner that looks like a lipstick.

“The Heritage of the Elite brand, on the catwalks of fashion capitals across the world, and their intimate knowledge of the requirements of high end cosmetics have combined perfectly to come up with a range of cosmetics, that aee of high quality and yet, at a truly affordable price. This strong product positioning, when coupled with the Watsons retail experience is truly a recipe of success. 

As Malaysia’s leading cosmetics retailer, we trully believe that giving innovative products, to our customer is critical, and see this as a key pillar of our strategy, with Elite Models , and other trendy fashionable products that are only available at Watsons.” – Ms Caryn Loh, Watsons Merchandise & Space Planning Director

“We are especially proud of today because it marks the entrance of Elite Models Range into the South East Asian market via our global retailer partner, Watsons. The Elite Models Cosmetics Range first entered into Asia via Watsons Hong Kong and Taiwan and now it has established itself in Malaysia, which is a vibrant market with a very high number of makeup users. We look forward to the continous expansion of the brand in terms of our product offering as well as our number of stores and are very confident that the brand will do well here, especially with Watsons Malaysia leasing the cosmetics retail industry.” – Mr James Christian Bany, President of Accessoires Beauté Cosmétique & Brand Owner of Elite Models Cosmetics Range.

Check out those stunning showcase of makeup catwalk. They have featured the Seven Deadly Sins; it’s elegant, daunting yet impressive.

Image Courtesy of Watsons Malaysia

The guest model for the night, Tan Mang Ling or better known as Ling Tan. The Malaysian born who has actively modeled in New York, London, Milan and Rome for brands such as Christian Dior, Louis Vuitton, Jean Paul Gaultier and more.

Image Courtesy of Watsons Malaysia

From left to right: Mr Kulvinder Birring (Managing Director of Watsons Malaysia), Ling Tan and Mr James Christian Bany.

Image Courtesy of Elite  Makeup Facebook

Elite Model Cosmetics are available in 70 Watsons outlet throughout Malaysia with the price range of MYR32.90 to MYR 52.90. Really affordable, huh? Time to check them out!


Traclyn Yeoh
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A Malaysian beauty blogger expressing her views on beauty and life's other superficial aspects. Not to mention, beauty tutorials to appease the die-hard beauty junkies.


  1. this is the best review you’ve done so far!!! perfect picture, perfect!

    Have u tried the make-up in the goodie bags? the Kajal is my new favourite thing! hehehe thanks for inviting me to this event babe! 😀

    • Thanks babe!
      I have only tried the primer. Your curiosity on the Kajal has been revealed!

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