innisfree has launched it’s first store in Malaysia stands in Sunway Pyramid last month, December 2014. I came about to know innisfree when I was still writing for Korea Cosmetics a few years back and Jeju Volcanic Pore Clay Mask was the first ever product that I have tried and love it. innisfree continues to celebrate the joy with innisfree Festa 2015 happened last weekend featuring it’s Global Brand Ambassador who came all the way from Korea, Lee Min Ho.
The media event was hosted by our most recognized personalities in Malaysia media, Julie Woon. Started with details of innisfree origin at Jeju Island, product purity, innisfree has strengthen the brand name across the nation to different countries such as Hong Kong, Taiwan, Singapore and finally has arrived to Malaysia shores.
Ms. Koo Ae-Ran, Marketing Director of innisfree headquarters shares, ‘With increasing green consciousness and lifestyles in harmony with nature booming, it was a timely decision for us to bring the natural goodness of Keku to Malaysia to fuel the demand for natural beauty products. As we make our mark in Malaysia, we are grateful and indeed thankful that innisfree is well-received in the local market. As we celebrate the success with our loyal customers today, I can assure you that the store at Sunway Pyramid Shopping mall is just the first of many stores planned for Malaysia in the near future”.
“Committed to take our green goals to the next level, this closed-door innisfree Festa is our way of bringing the essence of Jeju Island alive. We believe the thoughtfully crafted experiential walkthrough will take ou one steop closer to understanding the green ideology and methodology behind this brand. Plus it’s also our way to introduce our Global Brand Ambassador, Lee Min Ho to his fans and local media.”
Over in innisfree Jeju House, guest are able to reflect the sensorial experiences of the brand through sound, sight, touch, tast and small. The house has various activities that gratify one’s senses in the nature of Jeju such as cosmetics made up of pure Jeju ingredients, organic soap making experience and organic cafe with fresh Jeju ingredients. Graced by gallery are not only Lee Min Ho’s images but also Yoona, innisfree’s Global Female Brand Ambassador taken over the breathtaking sceneries of Jeju Island.
Ms. Park, Brand Manager of innisfree headquarters shares of where innisfree is the first to use squeezed fresh green tea essence. As this technique able to retain the purity of green tea’s properties and it could provide more moisture and amino acid which is beneficial for every skin type.
Organic green tea leaves were grown and harvested in pure Jeju Island. Within an hour after harvesting, the fresh green tea leaves were steamed for 30 seconds to retain their natural nutrients. Steamed green tea leaves that are rich in moisture are squeezed to extract 100% fresh green tea essence. Finally, fresh green tea essence is stabilized to prevent it from blighting and extracted using purified water for better skin absorbency.
Stood tall over the event is Lee Min Ho who brought much more excitement to the event shares his must-haves is innisfree Forest for Men All-in-One Essence. Personal care is important, not only for women hence men too needs to take care of it. He swear by innisfree Super Volcanic Pore Clay Mask and Green Tea Seed Serum to keep his skin clear, hydrated and fresh over his busy schedule of filming and travelling. He also shared that he has finished filming of a movie, Gangnam 1970 and looking forward for more movies in future.
Along with Lee Min Ho, Ms. Koo Ae-Ran and Ms. Margaret Chin, General Manager of AMOREPACIFIC Malaysia officiated innisfree launch into Malaysia as well as to honour innisfree Festa 2015 by watering a green tea plant as a symbolic gesture.
From left to right, Ms. Margaret Chin, Lee Min Ho and Ms. Koo Ae-Ran.
Lastly, Min Ho thank everyone for coming and to innisfree for the successful launch. Also, thanking for all the effort and support he received especially for his upcoming movie.
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