CAMPAIGN & LAUNCHING

2015 innisfree Festa Malaysia Featuring It’s Global Brand Ambassador, Lee Min Ho

January 14, 2015 Leave a Comment

innisfree has launched it’s first store in Malaysia stands in Sunway Pyramid last month, December 2014. I came about to know innisfree when I was still writing for Korea Cosmetics a few years back and Jeju Volcanic Pore Clay Mask was the first ever product that I have tried and love it. innisfree continues to celebrate the joy with innisfree Festa 2015 happened last weekend featuring it’s Global Brand Ambassador who came all the way from Korea, Lee Min Ho.

The media event was hosted by our most recognized personalities in Malaysia media, Julie Woon. Started with details of innisfree origin at Jeju Island, product purity, innisfree has strengthen the brand name across the nation to different countries such as Hong Kong, Taiwan, Singapore and finally has arrived to Malaysia shores.

Ms. Koo Ae-Ran, Marketing Director of innisfree headquarters shares, ‘With increasing green consciousness and lifestyles in harmony with nature booming, it was a timely decision for us to bring the natural goodness of Keku to Malaysia to fuel the demand for natural beauty products. As we make our mark in Malaysia, we are grateful and indeed thankful that innisfree is well-received in the local market. As we celebrate the success with our loyal customers today, I can assure you that the store at Sunway Pyramid Shopping mall is just the first of many stores planned for Malaysia in the near future”.

“Committed to take our green goals to the next level, this closed-door innisfree Festa is our way of bringing the essence of Jeju Island alive. We believe the thoughtfully crafted experiential walkthrough will take ou one steop closer to understanding the green ideology and methodology behind this brand. Plus it’s also our way to introduce our Global Brand Ambassador, Lee Min Ho to his fans and local media.”

Over in innisfree Jeju House, guest are able to reflect the sensorial experiences of the brand through sound, sight, touch, tast and small. The house has various activities that gratify one’s senses in the nature of Jeju such as cosmetics made up of pure Jeju ingredients, organic soap making experience and organic cafe with fresh Jeju ingredients. Graced by gallery are not only Lee Min Ho’s images but also Yoona, innisfree’s Global Female Brand Ambassador taken over the breathtaking sceneries of Jeju Island.

Ms. Park, Brand Manager of innisfree headquarters shares of where innisfree is the first to use squeezed fresh green tea essence. As this technique able to retain the purity of green tea’s properties and it could provide more moisture and amino acid which is beneficial for every skin type.

Organic green tea leaves were grown and harvested in pure Jeju Island. Within an hour after harvesting, the fresh green tea leaves were steamed for 30 seconds to retain their natural nutrients. Steamed green tea leaves that are rich in moisture are squeezed to extract 100% fresh green tea essence. Finally, fresh green tea essence is stabilized to prevent it from blighting and extracted using purified water for better skin absorbency.

Stood tall over the event is Lee Min Ho who brought much more excitement to the event shares his must-haves is innisfree Forest for Men All-in-One Essence. Personal care is important, not only for women hence men too needs to take care of it. He swear by innisfree Super Volcanic Pore Clay Mask and Green Tea Seed Serum to keep his skin clear, hydrated and fresh over his busy schedule of filming and travelling. He also shared that he has finished filming of a movie, Gangnam 1970 and looking forward for more movies in future.

Along with Lee Min Ho, Ms. Koo Ae-Ran and Ms. Margaret Chin, General Manager of AMOREPACIFIC Malaysia officiated innisfree launch into Malaysia as well as to honour innisfree Festa 2015 by watering a green tea plant as a symbolic gesture.

From left to right, Ms. Margaret Chin, Lee Min Ho and Ms. Koo Ae-Ran.

Lastly, Min Ho thank everyone for coming and to innisfree for the successful launch. Also, thanking for all the effort and support he received especially for his upcoming movie.

Share your support and keep yourself updated for more innisfree Malaysia happenings by liking their Facebook below!

xoxo,
Traclyn Yeoh

New Beauty Trend by CLIO Salon De Cara, Korea First Salon Brush Mascara Launched in Malaysia

December 10, 2014 Leave a Comment

One of Korea’s most innovative and top cosmetic brand, CLIO has officially introduced their new mascara invention incorporated with salon technology and formula, Salon de Cara – Korea’s first Salon Brush Mascara. This mascara has been launched in Korea, China, Vietnam, US and now in Malaysia just last week.

The launch took place at Watsons Store in Pavilion, started with three models coming through from the above escalator parading Salon de Cara.

In Korea, CLIO received overwhelming response and was endorsed by Sandara Park from 2NE1. Salon de Cara comes in three different types hence three models showcasing them.

The launch was poised by Ms Jace Tan, Director of Asian Beauty Corner Sdn Bhd, Mr Kulvinder Birring, Managing Director of Watson’s Personal Care Store, Ms Caryn Loh, General Manager Trading Watson’s Personal Care Stores and Mr Andy Ho, Director of Andy Ho Haute Coiffure.

A demo was performed by Ken, Senior Hair Stylist from Andy Ho Haute Coiffure in conjunction to the ‘salon’ concept from Salon de Cara during the launch.

Salon de Cara will be providing an ease for our makeup junkies with volumising, ultra-curl and long lash effect to set natural looking eye lashes. Salon de Cara uniqueness includes,

First salon style brush mascara in Korea adopting salon technology
Salon oriented formula volume effect
Waterproof coating that will easily wash off without irritation
Salon ingredients using ceramide and Argan Oil, which provides strong moisturizing treatment to prevent eye lashes from being damaged.

Salon de Cara comes with three different types and you can simply identify them from it’s neon tube colors.

Roll Brush Cara (Curling x Volume)

With ultra-fine roll and network of resilient curl of imposed from hair perm setting. Roll Brush Cara gives you the gorgeous volume of “C” curl, perfect long lasting effect and smudge-free.

Hair Roll Cara (Volume x Volume)

With a 15mm cylindrical roller brush, just like hair rollers. Hair Roll Cara gives you the complete volumise eyelashes and oriented light volume formula from Ballon Hallow Powder.

Finger Brush Cara (Long Lash x Volume)

Feel of the professional artist finger of 228 finger brushes, sticky wax in the 5mm cellulose fiber helps maximize your lash volume. Finger Brush Cara gives you the neat, dramatic long and stunning eyelashes effect.

Salon de Cara is now available in Watsons Store nationwide retailing at MYR65.90 each. For the latest fuzz buzz over CLIO, give them a like over their Facebook below.

xoxo,
Traclyn Yeoh

My Burberry Taking It’s Lead From It’s Iconic Trench Coat, A New Fragrance for Women

October 11, 2014 Leave a Comment

Don’t you just like the scent of the rain or dew in the garden, it brings out the liveliness and freshness of the grass and flowers. This scent is made possible with a tinge of sweetness to bring lovable memories along the way. It’s My Burberry, a new women fragrance that has just recently made their launch and currently made their way in Concourse Suria KLCC.

Discover the new exclusive fragrance from Burberry at Suria KLCC from 9 – 15 October 2014 to showcase My Burberry alongside with Nude Glow Makeup Collection to coincide with the fragrance.

Cara Delevinge and Kate Moss will be the face of My Burberry as they portrays individualism, optimism and distinctive characters as recapitulated in My Burberry and the fragrance recognizes no age constraint. The bottle and fragrance brings every elements of Burberry into one.

‘My Burberry was created by Chief Creative and Chief Executive Officer, Christopher Bailey in collaboration with perfumer Francis Kurkdjian.Francis is renowned in the world of perfumery having worked in the industry for over 20 years. My Burberry was to be a timeless yet contemporary fragrance representing the legacy of the Burberry brand. The partnership with Burberry was a natural choice for both Francis and the brand.’

My Burberry fragrance carries the scent of London garden after the rain bringing the grand floral fragrance of confidence, elegance yet discreet in typical British way. My Burberry is a bright grand floral fragrance that maintains its fresh floral scent through to the dry down.

Top Notes
Sweet pea and bergamot oil
The oil is sourced from Calabria in Italy and extracted
from the fresh rind by cold expression

Heart notes
Golden quince and freesia with a dash of geranium oil
The oil is sourced from Morocco and Egypt, extracted
from the plant by steam distillation

Base notes
Rose absolute and patchouli oil
The oil is sourced from Malaysia and Indonesia
and obtained by steam distillation

The bottle reflects on the same design principles and craftsmanship as the Burberry trench coat, fusing British innovation and heritage with a timeless modernity. Simple yet bold, made of smooth, tactile glass, the design is shaped to echo the folds and soft pleats of the Burberry trench coat.

The bold horn-finish cap reflects the distinctive hand-stitched buttons of the trench coat. Like natural horn, the material has colour variations, making each cap unique and each bottle a one-off.

Around the neck of the bottle is a hand-tied gabardine ribbon knot, the fabric at the heart of the trench coat. Invented by Thomas Burberry in 1879, the waterproof fabric revolutionised rainwear and continues to be woven in Yorkshire, England from superfine cotton.

The shape of the inner glass bottle has been molded to mirror from iconic trench coat pocket shape. Presented in a trench-coloured box. The interior is lined in gold and embossed with the iconic Burberry check design, a badge of origin for the brand since the 1920s.

The My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection and synonymous with the trench coats worn by Kate Moss and Cara Delevingne in the My Burberry campaign.

SPECIALS* Personalized Monogram on My Burberry

Exclusively for the launch at Suria KLCC, you are able to get your bottle of My Burberry (90ml) monogram with your choice of 3 alphabets initials as you will be shared to discover the exclusivity of the fragrance and bottle designation of My Burberry on their iPad station.

The Makeup Look: Nude Glow

Nude Glow is an effortless look created to celebrate the launch of My Burberry. Designed for all skin tones, it is inspired by the iconic trench coat. Individual beauty is personalized with luminous, subtle hues from the Burberry palette. Skin glows with health, cheeks are softly warmed, eyes are defined with trench shades that can be intensified for evening. Lips are nude in a choice of finishes, nails feature a timeless Nude Beige.

I came to the event with light BB cream with brows done, eyeliner and mascara. Given with warm welcome, I was ushered to get a makeover to experience the Nude Glow Makeup Collection.

Fresh Glow Luminous Fluid Base in Nude Radiance No.01

A base that brings out skin radiance and treats the skin with hydration. The fluid base can be seen pearlescent but once blended it gives a very decent glow to the skin.

Light Glow in Earthy Blush No.07

A blush with earthy brown shade that can be applied lightly as blusher or apply at the hollows of the cheek for subtle contour.

Complete Eye Palette Mocha No.02

The palette comes with four shades combining dark brown, mauve, gold taupe and gold copper. I apologise for forgetting to snap a photo of the palette, basically the eye shadow placements in diagonal imprint with Burberry iconic checkered design.

Effortless Mascara in Midnight Brown No.02

This versatile mascara contains marine plant glycogen that accelerates fibre growth and strengthens the lashes, whilst providing effortless definition. A protective film forms on the surface of the lash and shields against humidity, rain and heat.

Lip Cover in Nude Rose No.25

The lightweight combination of nourishing oils and gel dispersed pigment ensures intense moisture and long lasting colour. Burberry Lip Cover contains anti-aging ceramides for fuller lip definition

Nude Beige No.100

Formulated with patent-pending technology, Burberry Nail Polish has a protective and long-lasting high-gloss finish with accelerated drying and hardening times. The formula contains strengthening and moisturising elements, including antioxidant pro-vitamin B5 and myrrh extract, to help protect and care for nails and prevent breakages. Effortless application is guaranteed with a high-precision rounded-end brush design.

I managed to get the express manicure and I loved the shade so much. Indeed it is nude, so subtle just like the color of the trench coat and I have opted with Dark Bottle Green on my ring finger. This is the second day I have the nail polish and it has chipped but that is because of the things I do.

Here is the finished look from the Nude Glow Makeup Collection. I chose another lip color which Pink Appricot and I’m already in love with the eye shadow shades that they look so classy and sophisticated without being overly done.

My Burberry will be available at Concourse Suria KLCC from 9 – 15 October, Sephora and exclusively in Isetan KLCC. My Burberry comes in 3 sizes and prices are as follows;

My Burberry EDP 90ml – MYR 465
My Burberry EDP 50ml – MYR315
My Burberry EDP 30ml – MYR205

xoxo,
Traclyn Yeoh

Experience Berjaya Times Square Nerve Wrecking Unlock in 60 Seconds!

May 27, 2014 Leave a Comment

Berjaya Times Square made it again to the Malaysia Book of Records to first build a vault in a shopping mall with the title ‘The First Gamer’s Vault’. Unleash the inner secret agent in you and unlock the vault! Feel the thrill and suspense while stand a chance to win cash prize that snowballs daily until it is retrieved.

Located at the Ground Floor Central (in front of main entrance) The vault was build to replicate some of the most sophiscated and modern bank vaults in the world. It is build in with timer that counts at 60 seconds, as well as LED panel which displays the total prize to be won of the day.

In conjunction of 1 Malaysia Mega Sale Carnical 2014, Berjaya Times Square once again rewarding their loyal customers with such thrilling experience when they spend MYR200 in no more than 2 receipts of the ame day to redeem an entry for 60 seconds in the vault. Begin with the cash prize of MYR200 where it snowballs every day till it is retrived and once the prize money is won, the cash prize will then reset to MYR200 for the next day and shoppers who qualify for the redemption of the same day will receive mystery gift as a token of appreciation. Don’t believe that this could be thrilling? Let me share with you my experience!

Upon entering before the door of the vault, I was given a short brief of how the challenge work and what will happen. There are 6 boxes by both sides of the glass wall which filled with colorful keys. Only a few of the key will be able to unlock the vault.

After grabbing the keys, unlock the vault by the door and once unlock, I should also make a full turn on the dial. There is a timer which displays at the corner.

Once you are ready to challenge, the timer begins and other shoppers on the outside will be able to witness your participation to the challenge. The music in the chamber was loud and full of suspense.

I took my first chance over the box on my left since I have saw many tried over the right boxes. What I did was to just nabbed all the keys inside and head towards the door. Yes, that’s the BF taking my photo and accidentally knocked him when I hurriedly took the keys. Sorry!

At the very first, I was keeping the keys that I have tried in my hands. Later on, I was told that I could just throw the keys on the floor. The keys of two boxes on my left didn’t help and finally, made my way to the box on my right at my very last 10 seconds. The background music is just loud and makes it so nerve wrecking. I was shaking my head because I have tried more than 10 keys and none could unlock it.

It was so close and I managed to unlock the vault at the very last second. I thought I wouldn’t be able to make it but luck had sided me to make it happen and the very last key was the one.

The door of the vault opens and behind it where it sits a huge stack of specimen cash awaits.

Yes, I WON MYR200! Finally, I could take a breather from the suspense and I was drained with sweat.

Shoppers who won the prize will be provided with cheque and here is mine!

As I was invited as a media, we were then treated with lunch at Rasa Utara, a northen Malaysian cuisine that is frequented by our former Prime Minister, Tun Dr Mahathir. The brand has underwent a thorough revamp in 2011 to keep it up-to-date.

Here was the heart warming food that I get to taste. Clockwise, Daging Rendang Utara, Sayur Campur, Ayam Kari Kapitan, Ayam Goreng Cili Lagenda and Kari Ikan Rasa Utara. My favorite is the Daging Rendang Utara because it doesn’t just taste like the ordinary beef rendang but it has an additional spice that enhance and makes the beef much more flavorful. My other favorite would be Ayam Kari Kapitan as it wasn’t as milky but maintains it’s flavor although gravy isn’t thick. It is delicious and I was fed well!

Unlock in 60 seconds campaign will be available from May 26 till September 21, 2014. This will be an unforgettable experience for Berjaya Times Square shoppers as it brings great excitement and interactions. Trust me, though this is nerve wrecking but it was fun. Don’t miss out your chance! Like Berjaya Times Square Facebook below for the latest news and events!

xoxo,
Traclyn Yeoh