CAMPAIGN & LAUNCHING

The Christopher Kane for NARS Collection

June 16, 2015 Leave a Comment

Third NARS store in Malaysia has opened in Mid Valley since May 2015 and just recently they have launched The Christopher Kane for NARS Collection.

The Christopher Kane for NARS Collection consist of limited edition collection of unexpected shades and formula inspired by the nature of neon and the nude shades to compliment. This collection showcases Christopher Kane’s unexpected and edgy design aesthetic with NARS’ iconic and bold beauty philosophy, is the first fashion collaboration to feature a full line of Eyeshadows, Blushes, Illuminating Multiples, and Lip Glosses. Eyes are enhanced with iridescent rose gold, pink lilac, and violet. Cheeks are flushed with soft beige or hot pink. And lips are saturated in high-shine shades of neon pink and coral that subtly stain after the gloss is gone.

Image Courtesy of NARS Malaysia

Who is Christopher Kane?

A global renowned fashion talent who started his own label since 2006 then capitalising on the success of the award winning MA collection that attracted so much media attention. He debuted with Spring/Summer 2007 collection later that year in London attracted even more attention as well as immediate sales.

Kane’s design reflects a woman’s attitude as opposed to age. It is no surprise where Christopher Kane has earned the attention of Kering (formerly PPR), the French luxury goods group that includes Gucci, Alexander McQueen, Stella McCartney, Saint Laurent and Balenciaga. The group then invested in the share in Kane’s share and now expanding to the retail level in 2014. His first store is located Mount Street, Mayfair, London.

Lip glosses from left to right, Mezmer Nebulous, Nucleus, Glow Pink. Retails at MYR95.00.

Lip glosses swatches from left to right, Mezmer Nebulous, Nucleus, Glow Pink. Sheer texture with a hint of color.

Violet Atom Illuminating Multiple. Retails at MYR154.

Violet Atom Illuminating Multiple swatch. Finishes off velvety smooth, non-oily or tacky.

Blushers from left to right, Starscape, Silent Nude.

Blushers swatch from left to right, Starscape and Silent Nude. Finishes off matte and soft, shades are buildable.

Parallel Universe Duo Eyeshadow, retails at MYR 128.00.

Parallel Universe Duo Eyeshadow swatch, shimmery finish and goes on easily.

Outer Limits Single Eyeshadow, retails at MYR 98.00.

Outer Limits Single Eyeshadow swatch, warm undertone with shimmery finish.

This collection can be found in NARS Pavilion, Kuala Lumpur and Gurney Plaza, Penang.

xoxo,
Traclyn Yeoh

Urban Decay Summer 2015 Collection & Swatches

June 10, 2015 Leave a Comment

Summer! Where all the high bright colors are up everywhere you go. Urban Decay brings summer 2015 line up that has us dreaming of bold and edgy colors to wear it like late-night pool parties and rooftop sunsets. From new lipgloss and blush formulas to exciting innovation in some of their bestselling products, this season will blow you away.

I had the chance to preview the upcoming Urban Decay Summer Collection that was held on last Saturday in front of Sephora Mid Valley. This collection will be available in Sephora stores in July 2015.

The summer collection includes 9 shades of individual blushers from bright to pastel tones.

A line up of 14 shades of lip glosses, eight eye shadows and an interesting stick primer. Let’s get into details!

Ultimate Ozone Multipurpose Primer Pencil

‘Inspired by our bestselling, slim-barreled Ozone 24/7 Glide-On Lip Pencil, Ultimate Ozone is an indispensable primer in pencil form. This clear, THICK-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering. Correct mistakes. Even fill in fine lines! No matter how you use Ultimate Ozone, our creamy, long-lasting formula glides on clear to prevent your most embarrassing beauty nightmares.’

Retail Price: MYR62

Revolution High-Color Lip Gloss

‘This high-coverage, ultra-pigmented formula lays down all the color you crave in one coat. Choose from 14 lust-worthy shades in both cream and sparkle textures. With gorgeous nudes, bold brights and deep, dark shades, our lineup contains something for everyone. From longstanding UD favorites (like 69, Big Bang, Punch Drunk and Apocalypse) to never-before-seen shades destined for cult status, Revolution Lipgloss has all your high-impact gloss needs covered.’

Retail price: MYR85.00

Swatches for 14 shades of the Revolution High-Color Lip Gloss and two of shades (Quiver and Kinky) will not be carried in Malaysia.

Eight New Eye Shadows

‘Urban Decay introduces EIGHT brand-spanking-NEW Eyeshadow singles. There’s a little something for everyone—from color junkies to fans of neutral mattes. (See, we DO read all your pleas on Facebook.) The lineup: six gorgeous, shifty duotones—in shades like blue, gold, peach, burgundy and even red!—and two versatile matte neutrals. With the addition of these new shades, our already huge Eyeshadow lineup now includes a whopping 12 duotones and an everexpanding range of matte shades.’

Retail price: MYR73.14

Swatches for the new eight shades, they come in matte and metallic duotones.

Afterglow 8-Hour Powder Blush

‘Afterglow 8-Hour Powder Blush—the foolproof way to create that effortless, radiant look. Just a few quick swipes of Afterglow gives you the kind of easy, sexy, lit-from-within glow that makes people wonder if you spent the whole weekend in a secret love den. The best part? Much like the lingering effects of a romantic rendezvous, Afterglow won’t quit. Our extremely blendable, finely milled formula goes on sheer and provides eight long hours of wearable, buildable color. And wait until you feel it! Lightweight yet luxurious, Afterglow has a soft, creamy texture that always applies beautifully. The lineup: nine scintillating shades…some with a matte finish, and others with a hint of shimmer.’

Retail Price: MYR89.00

Swatches for the blushers and personally, I quite like Bittersweet although it is purple but it gives a light hint of pink over the cheeks without looking purple at all.

Urban Decay Summer 2015 collection will be hitting Sephora stores in July 2015. Time to save some now and shop next month!

xoxo,
Traclyn Yeoh

2015 innisfree Festa Malaysia Featuring It’s Global Brand Ambassador, Lee Min Ho

January 14, 2015 Leave a Comment

innisfree has launched it’s first store in Malaysia stands in Sunway Pyramid last month, December 2014. I came about to know innisfree when I was still writing for Korea Cosmetics a few years back and Jeju Volcanic Pore Clay Mask was the first ever product that I have tried and love it. innisfree continues to celebrate the joy with innisfree Festa 2015 happened last weekend featuring it’s Global Brand Ambassador who came all the way from Korea, Lee Min Ho.

The media event was hosted by our most recognized personalities in Malaysia media, Julie Woon. Started with details of innisfree origin at Jeju Island, product purity, innisfree has strengthen the brand name across the nation to different countries such as Hong Kong, Taiwan, Singapore and finally has arrived to Malaysia shores.

Ms. Koo Ae-Ran, Marketing Director of innisfree headquarters shares, ‘With increasing green consciousness and lifestyles in harmony with nature booming, it was a timely decision for us to bring the natural goodness of Keku to Malaysia to fuel the demand for natural beauty products. As we make our mark in Malaysia, we are grateful and indeed thankful that innisfree is well-received in the local market. As we celebrate the success with our loyal customers today, I can assure you that the store at Sunway Pyramid Shopping mall is just the first of many stores planned for Malaysia in the near future”.

“Committed to take our green goals to the next level, this closed-door innisfree Festa is our way of bringing the essence of Jeju Island alive. We believe the thoughtfully crafted experiential walkthrough will take ou one steop closer to understanding the green ideology and methodology behind this brand. Plus it’s also our way to introduce our Global Brand Ambassador, Lee Min Ho to his fans and local media.”

Over in innisfree Jeju House, guest are able to reflect the sensorial experiences of the brand through sound, sight, touch, tast and small. The house has various activities that gratify one’s senses in the nature of Jeju such as cosmetics made up of pure Jeju ingredients, organic soap making experience and organic cafe with fresh Jeju ingredients. Graced by gallery are not only Lee Min Ho’s images but also Yoona, innisfree’s Global Female Brand Ambassador taken over the breathtaking sceneries of Jeju Island.

Ms. Park, Brand Manager of innisfree headquarters shares of where innisfree is the first to use squeezed fresh green tea essence. As this technique able to retain the purity of green tea’s properties and it could provide more moisture and amino acid which is beneficial for every skin type.

Organic green tea leaves were grown and harvested in pure Jeju Island. Within an hour after harvesting, the fresh green tea leaves were steamed for 30 seconds to retain their natural nutrients. Steamed green tea leaves that are rich in moisture are squeezed to extract 100% fresh green tea essence. Finally, fresh green tea essence is stabilized to prevent it from blighting and extracted using purified water for better skin absorbency.

Stood tall over the event is Lee Min Ho who brought much more excitement to the event shares his must-haves is innisfree Forest for Men All-in-One Essence. Personal care is important, not only for women hence men too needs to take care of it. He swear by innisfree Super Volcanic Pore Clay Mask and Green Tea Seed Serum to keep his skin clear, hydrated and fresh over his busy schedule of filming and travelling. He also shared that he has finished filming of a movie, Gangnam 1970 and looking forward for more movies in future.

Along with Lee Min Ho, Ms. Koo Ae-Ran and Ms. Margaret Chin, General Manager of AMOREPACIFIC Malaysia officiated innisfree launch into Malaysia as well as to honour innisfree Festa 2015 by watering a green tea plant as a symbolic gesture.

From left to right, Ms. Margaret Chin, Lee Min Ho and Ms. Koo Ae-Ran.

Lastly, Min Ho thank everyone for coming and to innisfree for the successful launch. Also, thanking for all the effort and support he received especially for his upcoming movie.

Share your support and keep yourself updated for more innisfree Malaysia happenings by liking their Facebook below!

xoxo,
Traclyn Yeoh

New Beauty Trend by CLIO Salon De Cara, Korea First Salon Brush Mascara Launched in Malaysia

December 10, 2014 Leave a Comment

One of Korea’s most innovative and top cosmetic brand, CLIO has officially introduced their new mascara invention incorporated with salon technology and formula, Salon de Cara – Korea’s first Salon Brush Mascara. This mascara has been launched in Korea, China, Vietnam, US and now in Malaysia just last week.

The launch took place at Watsons Store in Pavilion, started with three models coming through from the above escalator parading Salon de Cara.

In Korea, CLIO received overwhelming response and was endorsed by Sandara Park from 2NE1. Salon de Cara comes in three different types hence three models showcasing them.

The launch was poised by Ms Jace Tan, Director of Asian Beauty Corner Sdn Bhd, Mr Kulvinder Birring, Managing Director of Watson’s Personal Care Store, Ms Caryn Loh, General Manager Trading Watson’s Personal Care Stores and Mr Andy Ho, Director of Andy Ho Haute Coiffure.

A demo was performed by Ken, Senior Hair Stylist from Andy Ho Haute Coiffure in conjunction to the ‘salon’ concept from Salon de Cara during the launch.

Salon de Cara will be providing an ease for our makeup junkies with volumising, ultra-curl and long lash effect to set natural looking eye lashes. Salon de Cara uniqueness includes,

First salon style brush mascara in Korea adopting salon technology
Salon oriented formula volume effect
Waterproof coating that will easily wash off without irritation
Salon ingredients using ceramide and Argan Oil, which provides strong moisturizing treatment to prevent eye lashes from being damaged.

Salon de Cara comes with three different types and you can simply identify them from it’s neon tube colors.

Roll Brush Cara (Curling x Volume)

With ultra-fine roll and network of resilient curl of imposed from hair perm setting. Roll Brush Cara gives you the gorgeous volume of “C” curl, perfect long lasting effect and smudge-free.

Hair Roll Cara (Volume x Volume)

With a 15mm cylindrical roller brush, just like hair rollers. Hair Roll Cara gives you the complete volumise eyelashes and oriented light volume formula from Ballon Hallow Powder.

Finger Brush Cara (Long Lash x Volume)

Feel of the professional artist finger of 228 finger brushes, sticky wax in the 5mm cellulose fiber helps maximize your lash volume. Finger Brush Cara gives you the neat, dramatic long and stunning eyelashes effect.

Salon de Cara is now available in Watsons Store nationwide retailing at MYR65.90 each. For the latest fuzz buzz over CLIO, give them a like over their Facebook below.

xoxo,
Traclyn Yeoh