My Burberry Taking It’s Lead From It’s Iconic Trench Coat, A New Fragrance for Women

Don’t you just like the scent of the rain or dew in the garden, it brings out the liveliness and freshness of the grass and flowers. This scent is made possible with a tinge of sweetness to bring lovable memories along the way. It’s My Burberry, a new women fragrance that has just recently made their launch and currently made their way in Concourse Suria KLCC.

My Burberry Launch

Discover the new exclusive fragrance from Burberry at Suria KLCC from 9 – 15 October 2014 to showcase My Burberry alongside with Nude Glow Makeup Collection to coincide with the fragrance.

My Burberry Launch 2

Cara Delevinge and Kate Moss will be the face of My Burberry as they portrays individualism, optimism and distinctive characters as recapitulated in My Burberry and the fragrance recognizes no age constraint. The bottle and fragrance brings every elements of Burberry into one.

My Burberry

My Burberry was created by Chief Creative and Chief Executive Officer, Christopher Bailey in collaboration with perfumer Francis Kurkdjian.Francis is renowned in the world of perfumery having worked in the industry for over 20 years. My Burberry was to be a timeless yet contemporary fragrance representing the legacy of the Burberry brand. The partnership with Burberry was a natural choice for both Francis and the brand.’

My Burberry fragrance carries the scent of London garden after the rain bringing the grand floral fragrance of confidence, elegance yet discreet in typical British way. My Burberry is a bright grand floral fragrance that maintains its fresh floral scent through to the dry down.

Top Notes
Sweet pea and bergamot oil
The oil is sourced from Calabria in Italy and extracted
from the fresh rind by cold expression

Heart notes
Golden quince and freesia with a dash of geranium oil
The oil is sourced from Morocco and Egypt, extracted
from the plant by steam distillation

Base notes
Rose absolute and patchouli oil
The oil is sourced from Malaysia and Indonesia
and obtained by steam distillation

The bottle reflects on the same design principles and craftsmanship as the Burberry trench coat, fusing British innovation and heritage with a timeless modernity. Simple yet bold, made of smooth, tactile glass, the design is shaped to echo the folds and soft pleats of the Burberry trench coat.

The bold horn-finish cap reflects the distinctive hand-stitched buttons of the trench coat. Like natural horn, the material has colour variations, making each cap unique and each bottle a one-off.

Around the neck of the bottle is a hand-tied gabardine ribbon knot, the fabric at the heart of the trench coat. Invented by Thomas Burberry in 1879, the waterproof fabric revolutionised rainwear and continues to be woven in Yorkshire, England from superfine cotton.

The shape of the inner glass bottle has been molded to mirror from iconic trench coat pocket shape. Presented in a trench-coloured box. The interior is lined in gold and embossed with the iconic Burberry check design, a badge of origin for the brand since the 1920s.

The My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection and synonymous with the trench coats worn by Kate Moss and Cara Delevingne in the My Burberry campaign.

SPECIALS* Personalized Monogram on My Burberry

Exclusively for the launch at Suria KLCC, you are able to get your bottle of My Burberry (90ml) monogram with your choice of 3 alphabets initials as you will be shared to discover the exclusivity of the fragrance and bottle designation of My Burberry on their iPad station.

The Makeup Look: Nude Glow

Nude Glow is an effortless look created to celebrate the launch of My Burberry. Designed for all skin tones, it is inspired by the iconic trench coat. Individual beauty is personalized with luminous, subtle hues from the Burberry palette. Skin glows with health, cheeks are softly warmed, eyes are defined with trench shades that can be intensified for evening. Lips are nude in a choice of finishes, nails feature a timeless Nude Beige.

I came to the event with light BB cream with brows done, eyeliner and mascara. Given with warm welcome, I was ushered to get a makeover to experience the Nude Glow Makeup Collection.

Burberry Fresh Glow Luminous Fluid Base in Nude Radiance No.01

Fresh Glow Luminous Fluid Base in Nude Radiance No.01

A base that brings out skin radiance and treats the skin with hydration. The fluid base can be seen pearlescent but once blended it gives a very decent glow to the skin.

Burberry Light Glow in Earthy Blush No.07

Light Glow in Earthy Blush No.07

A blush with earthy brown shade that can be applied lightly as blusher or apply at the hollows of the cheek for subtle contour.

Burberry Complete Eye Palette Mocha No.02

Complete Eye Palette Mocha No.02

The palette comes with four shades combining dark brown, mauve, gold taupe and gold copper. I apologise for forgetting to snap a photo of the palette, basically the eye shadow placements in diagonal imprint with Burberry iconic checkered design.

Burberry Effortless Mascara in Midnight Brown No.02

Effortless Mascara in Midnight Brown No.02

This versatile mascara contains marine plant glycogen that accelerates fibre growth and strengthens the lashes, whilst providing effortless definition. A protective film forms on the surface of the lash and shields against humidity, rain and heat.

Burberry Lip Cover in Nude Rose No.25

Lip Cover in Nude Rose No.25

The lightweight combination of nourishing oils and gel dispersed pigment ensures intense moisture and long lasting colour. Burberry Lip Cover contains anti-aging ceramides for fuller lip definition

Nude Beige No.100

Formulated with patent-pending technology, Burberry Nail Polish has a protective and long-lasting high-gloss finish with accelerated drying and hardening times. The formula contains strengthening and moisturising elements, including antioxidant pro-vitamin B5 and myrrh extract, to help protect and care for nails and prevent breakages. Effortless application is guaranteed with a high-precision rounded-end brush design.

Burberry Nail polish in Nude Beige No.100

I managed to get the express manicure and I loved the shade so much. Indeed it is nude, so subtle just like the color of the trench coat and I have opted with Dark Bottle Green on my ring finger. This is the second day I have the nail polish and it has chipped but that is because of the things I do.

Burberry Nude Glow Makeup Collection Look

Here is the finished look from the Nude Glow Makeup Collection. I chose another lip color which Pink Appricot and I’m already in love with the eye shadow shades that they look so classy and sophisticated without being overly done.

My Burberry will be available at Concourse Suria KLCC from 9 – 15 October, Sephora and exclusively in Isetan KLCC. My Burberry comes in 3 sizes and prices are as follows;

  • My Burberry EDP 90ml – MYR 465
  • My Burberry EDP 50ml – MYR315
  • My Burberry EDP 30ml – MYR205


Traclyn Yeoh

Experience Berjaya Times Square Nerve Wrecking Unlock in 60 Seconds!

Berjaya Times Square made it again to the Malaysia Book of Records to first build a vault in a shopping mall with the title ‘The First Gamer’s Vault’. Unleash the inner secret agent in you and unlock the vault! Feel the thrill and suspense while stand a chance to win cash prize that snowballs daily until it is retrieved.

Berjaya Times Square Unlock in 60 seconds

Located at the Ground Floor Central (in front of main entrance)  The vault was build to replicate some of the most sophiscated and modern bank vaults in the world. It is build in with timer that counts at 60 seconds, as well as LED panel which displays the total prize to be won of the day.

Berjaya Times Square Unlock in 60 seconds 2

In conjunction of 1 Malaysia Mega Sale Carnical 2014, Berjaya Times Square once again rewarding their loyal customers with such thrilling experience when they spend MYR200 in no more than 2 receipts of the ame day to redeem an entry for 60 seconds in the vault. Begin with the cash prize of MYR200 where it snowballs every day till it is retrived and once the prize money is won, the cash prize will then reset to MYR200 for the next day and shoppers who qualify for the redemption of the same day will receive mystery gift as a token of appreciation. Don’t believe that this could be thrilling? Let me share with you my experience!

Berjaya Times Square Unlock in 60 seconds Brief

Upon entering before the door of the vault, I was given a short brief of how the challenge work and what will happen. There are 6 boxes by both sides of the glass wall which filled with colorful keys. Only a few of the key will be able to unlock the vault.

Berjaya Times Square Unlock in 60 seconds Brief 2

After grabbing the keys, unlock the vault by the door and once unlock, I should also make a full turn on the dial. There is a timer which displays at the corner.

Berjaya Times Square Unlock in 60 seconds Challenge

Once you are ready to challenge, the timer begins and other shoppers on the outside will be able to witness your participation to the challenge. The music in the chamber was loud and full of suspense.

Berjaya Times Square Unlock in 60 seconds Challenge 1

I took my first chance over the box on my left since I have saw many tried over the right boxes. What I did was to just nabbed all the keys inside and head towards the door. Yes, that’s the BF taking my photo and accidentally knocked him when I hurriedly took the keys. Sorry!

Berjaya Times Square Unlock in 60 seconds Challenge 2

At the very first, I was keeping the keys that I have tried in my hands. Later on, I was told that I could just throw the keys on the floor. The keys of two boxes on my left didn’t help and finally, made my way to the box on my right at my very last 10 seconds. The background music is just loud and makes it so nerve wrecking. I was shaking my head because I have tried more than 10 keys and none could unlock it.

Berjaya Times Square Unlock in 60 seconds Challenge 3

It was so close and I managed to unlock the vault at the very last second. I thought I wouldn’t be able to make it but luck had sided me to make it happen and the very last key was the one.

Berjaya Times Square Unlock in 60 seconds Challenge 4

The door of the vault opens and behind it where it sits a huge stack of specimen cash awaits.

Berjaya Times Square Unlock in 60 seconds Challenge Win

Yes, I WON MYR200! Finally, I could take a breather from the suspense and I was drained with sweat.

Berjaya Times Square Unlock in 60 seconds Challenge Prize

Shoppers who won the prize will be provided with cheque and here is mine!

Berjaya Rasa Utara

As I was invited as a media, we were then treated with lunch at Rasa Utara, a northen Malaysian cuisine that is frequented by our former Prime Minister, Tun Dr Mahathir. The brand has underwent a thorough revamp in 2011 to keep it up-to-date.

Berjaya Rasa Utara 2

Here was the heart warming food that I get to taste. Clockwise,  Daging Rendang Utara, Sayur Campur, Ayam Kari Kapitan, Ayam Goreng Cili Lagenda and Kari Ikan Rasa Utara. My favorite is the Daging Rendang Utara because it doesn’t just taste like the ordinary beef rendang but it has an additional spice that enhance and makes the beef much more flavorful. My other favorite would be Ayam Kari Kapitan as it wasn’t as milky but maintains it’s flavor although gravy isn’t thick. It is delicious and I was fed well!

Unlock in 60 seconds campaign will be available from May 26 till September 21, 2014. This will be an unforgettable experience for Berjaya Times Square shoppers as it brings great excitement and interactions. Trust me, though this is nerve wrecking but it was fun. Don’t miss out your chance! Like Berjaya Times Square Facebook below for the latest news and events!


Traclyn Yeoh

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa

On the 21st November 2013 marks the launch of a new professional makeup line from Germany arrived to our shores known as ARTDECO exclusively available in Sasa. ARTDECO is becoming the market leader in Germany’s selective market where they constantly focus on delivering the best quality at a reasonable price that most of us could afford. In the international beauty arena, ARTDECO has been repeatedly voted as the most popular brand in the beauty salons.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa 1

ARTDECO offers a wide range of cosmetics that perfectly complements and with the nail polish range, they could reach for that niche market.  They offer refillable beauty palettes which helps to optimize makeup junkies’ selections and satisfaction.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa 2

ARTDECO’s basic collection have the most fashionable complete range of makeup products of high-end makeup, to a variety of lipsticks and lip glosses, multitude of mascaras, eye liners and best selling eye makeup to the colorful selection of nail lacquers.  This collection has completely change the market of eye shadows and became the best sellers in ARTDECO line.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa 4

Finding the right foundation shade can be really tricky and ARTDECO helps to solve this dilemma by offering many shades with functional properties such as Hugh Performing Lifting Foundation, Long Lasing Foundation SPF20 (Oil Free), Mineral Powder Foundation and more to accomodate to different skin types from normal, combination and dry.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa 3

ARTDECO’s Eyeshadow Base has became the absolute best seller of the entire eye makeup range. Above all, they have the Magic Fix, Hot Chili Lip Booster, extensive Camouflage concealer range, Mascara Base, Lash Growth Activator, a selection of artificial and permanent lashes, premium brushes which differentiates ARTDECO from the rest and makes their collection unique.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Elaine Daily

Elaine Daily was the host of the night where the launch was held at Penthouse, The Icon. ARTDECO is now available exclusively at Sasa bringing more affordable makeup to everyone. The price range of ARTDECO is from MYR19 – MYR129.

This video presentation was shown as an introductory to everyone an idea of what ARTDECO offers.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Vice President Ms Anna Blasco

The Vice President of ARTDECO, Ms Anna Blasco delivers her speech in full enthusiasm and energy. She truly understands what makeup junkies wants and believes that ARTDECO will be able to deliver it.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Derek Grillo & Amber Chia

Special guest of the night is Amber Chia as well as ARTDECO’s International Makeup Artist, Derek Grillo to do a live makeup demo for a brown neutral day makeup. Showcasing their best seller Eyeshadow Base, it makes their eye shadow so vibrant and pigmented. Derek lightly applied on Amber’s eyelid with brown eye shadow and the shade stood out very much.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Amber Chia

The brown neutral makeup looks refreshing on Amber and also it gives that settle sophisticated look.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Makeup Show Day

Showcasing models with the same element of neutral look, suitable for any time of the day. This neutral look could go with almost any lip color of bright red, bright fushia, mauve and pinks.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Transitioning to Party Night Amber Chia

Derek also showed us how he transform the neutral look into a night party look by adding more colors into it. Predicting that purple will be the most worn color next year, he applied purple eye shadow on Amber creating that smokey effect with extended eye liner and bright fushia lips.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa - Makeup Show Night

Transitioning Amber’s look also could suit anyone to cocktail parties, night outs or evening dinners. It’s sexy, elegant and sophisticated without looking overly done.

The Trendsetter Company, ARTDECO Is Now Available Exclusively in Sasa 5

The launch ended with a group photo and mingles between media, brands, ARTDECO and Sasa. Currently in Sasa, they are having promotions on ARTDECO and check them out at your nearest Sasa or you could also check here on their promotions. Give Sasa Malaysia a like on their Facebook below for their latest fuss buzz in town!


Traclyn Yeoh

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe

On November 18, 2013 marked as an important event for Mediviron UOA Clinic as they have signed the Memorandum of Understanding with Mr George Adamns of Du lịch & Làm đẹp, a partnership of Nip and Tuck Solutions Company of Australia to allow tourist from Vietnam to seek for aesthetic treatments  at Mediviron UOA Clinic.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Memorandum of Understanding

The signing took place at Novotel Hotel Kuala Lumpur which creates another milestone for Mediviron UOA Clinic to constantly reach out ways for more accessible aesthetic treatments.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Cultural Dance

Began with the opening gambit of cultural dance by AB Citra Dancers, followed by a profile video presentation of Mediviron UOA Clinic.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Dr Chen

Dr Chen Tai Ho, Aesthetic Physician and Director of Mediviron UOA Clinic shared his joy for this mutual beneficial partnership to form as it is important to be at the world-class aesthetic clinic in the 21st century. He also explained that when it comes to aesthetic treatments, Botox is not the only option but they offer wider treatments from non-invasive to minimally invasive procedures to accommodate problems such as acne and scarring, hair loss and skin rejuvenation. He also pointed out that there is a number of Vietnamese currently travel to Korea and Thailand to seek for aesthetic procedures which leads to this strategic partnership.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Mr George Adams

Mr George Adams of Du lịch & Làm đẹp and are a part of the Nip and Tuck Solutions Company of Australia and a partnership with Thuy Linh Beauty Company Limited of Hanoi, Vietnam. They are designed to capture the potential market of Vietnamese travellers who seeks for quality cosmetic procedures that’s not found in Vietnam. Mr Adams also shared that there is need of Vietnamese to look for aesthetic treatments outside of their country and such treatments are priced highly in Vietnam.  The proximity to travel to Malaysia is approximately 3 hours which isn’t too long and since Mediviron UOA Clinic is located in the city center , they are close to attraction places such as shopping malls.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Memorandum of Understanding Signing

After Dr Chen and Mr Adams’ speech, they were assisted to be seated together to sign the memorandum witnessed by His Excellency Professor Nguyen Hong Thao (Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam in Malaysia) and Madam Huong Thi Lien (Trade Counselor of Socialist of Republic of Vietnam in Malaysia) as well members of the media.

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Memorandum of Undertanding 2

From left to right: Mdm. Huong Thi Lien, Mr George Adams, Dr Chen Tai Ho, Professor Nguyen Hong Thao

Mediviron UOA Clinic Sets Its Eye On Vietnam Tourist, Making Aesthetic Treatments Accessible Conveniently & Safe - Q&A

After the signing, there was a Q&A session with Dr Chen and Mr Adams opened for the media.

1. How long has this collaboration being planned in the timeline?

At approximately for 2 – 3 years

2. Why Malaysia?

They would like to re-channel it to Malaysia as to do something different and unique. Also to focus what’s available here and to increase the amount as there is an increment of medical tourism to 20%.

3. What is the target from Vietnam?

Of course, as much as possible. Currently, Mediviron UOA Clinic have 50% patients from Malaysia and the rest of 50% are from Europe, Iran and Singapore, not many Vietnamese are coming yet. They would like to be the first to tap into the market.

4. What is the procedure price ranging at?

They are ranging from MYR100 – MYR 22,000 depending on the which treatment to undergo and they are non invasive and non surgical treatments.

5. How much revenue growth are you expecting from this collaboration?

Mediviron UOA Clinic is looking at least 10 – 20% growth from the current revenue if possible.

6. Do you have any visiting surgeons or any attachments from Vietnam to consult the procedures?

Mediviron UOA Clinic do not have this as we are focusing to have Vietnamese tourist to come to our clinic to have their treatment done. Maybe there might be a need in the future that Mediviron UOZ Clinic might need someone from Vietnam to refer  to for someone to come to Malaysia for treatments.

7. What happened when patients face complications?

Our treatments are mainly non-invasive,  there is a minimal risk. Mediviron UOA Clinic do not do surgery and the recovery  period will be less than a week . We have no worries of anticipating major complications. We encourage our patients if they have any problems to visit them again or if they are away or overseas, they could call or email us.

We will also get a specific recovery time from Mediviron UOA Clinic and we would strongly recommend that they stay in Malaysia during that recovery time and they do not leave until they pay their final visit to the clinic to confirm their viable health.

8. How much cheaper are the rates  here as to compare with Vietnam?

Take for example of Botox in Vietnam, they are priced at USD900, that’s every expensive. They can fly here and have the treatment done in Malaysia for that price. The reason behind it is because that they have very heavy taz and they are considered to be luxury items. Botox and fillers are considered luxury items that they have high tax. A lot of pharmaceutical  comes in with no tax on it but those items are heavily taxed.

9. Do you have any plans to collaborate with other countries after Vietnam?

In Mediviron UOA Clinic, we have a a good number of patients comes from other countries such as Europe, America, Middle East and our neighbouring country, Singapore because our treatments are still cheaper after the conversion of currency.  The starting stage is Vietnam tourism and from there we will see and decide.

Also, we would like to get possibly Mongolia becuse projections for that country within the next decade is that the disposable income  per person is going to be rapidly high and they will be looking for places to visit. They have already travelling into Vietnam and Malaysia too, we believe they could be interested to come here for medical procedures as well.

10. What is your percentage of Malaysian women or men that comes for the treatment at Mediviron UOA Clinic?

There is no statistics in Malaysia on how many had come to various clinic or how many procedures is done because our government does not compile it.. There is no centre which compiles the data, we will only know how many patients to their procedure in our clinic but for other clinics, we will not be able to access to their database and there is no database available in the country but what we do know is that the numbers are increasing because the numbers of patients we are getting is increasing. Nowadays, we have more men coming in for procedures too. We have approximately 70% of our patients are ladies , 30% are men and their age ranges from 18 to 70s.

After the Q&A session, everyone including the members of media was ushered to have their lunch. For further updates of Mediviron UOA Clinic, please do give them a like below in their Facebook.

Traclyn Yeoh