SevenFriday, The Muscle Theory & Man Machine with Daniel Niederer

SevenFriday, a Zurich (Switzerland) based company, was officially founded in May 2012 by Daniel Niederer, though he had already been working on product and brand development for more than a year and a half prior to the official launch. The company started with three models P1, P2 and P3, which uses different materials but on the same design.

I get to know about SevenFriday from my colleague where they have very personalized and colorful watches. I thought it was a great opportunity that I was given a chance to meet Daniel upclose. It was a lovely night where I came along with my partner (which I have RSVP-ed for him with permission), however, he was being brushed away from the upclose session because he wasn’t part of the media which I was unaware of such arrangement. Understand that this is an exclusive invite, nevertheless it would be better if I was informed prior. Oh well, let’s get back to Daniel.

Seven Fridays - Daniel Niederer

Daniel Niederer founded SevenFriday in May 2012. Why SevenFriday? An euphemism for the daily trudge of work from 9:00am to 5:00pm. He had been working with numerous organizations for such a long time and just grew tired of it. Therefore, he went ahead and created something that he can work for his own passion, hence SevenFridays. Also, sharing with us that night are the new release watches.

Seven Fridays 059 350

The P3 BB “Big Block” released with only 350 units inspired by the punch American muscle cars back in 1960s. In it’s core sets SevenFridays’ss go-to Japanese automatic Miyota 82S7 movement, an open balance wheel which is visible through the anti-reflective mineral glass of the dial face that is encased in a polished stainless stell case with black PVD coating on the inner part of the bezel.

Composed with lightweight eloxed black matt aluminium with eloxed red block inserts gives a lively animation ring. The complex black and red interface consisting of five separate layers and 20 applied parts including 12 silver applied indexes with white Super Luminova. Two disk provides separate 24-hours and second indicators that are functional even as they enhance the aesthetic appeal of the watch.

A finishing touch of black leather strap with padding inspired by the sporty car seats from aforementioned muscle cars. SevenFriday P3-BB retails for MYR5,388.00.

Seven Fridays M2-2

The latest M-Series addition boast dressed-up rose gold touches, inspired by factpry machinery during the industrial revolution made of copper and cast iron. Like it’s predecessors, the M2-2 is duty bound to tell the time without hour, minute and second hands. Instead, it has seven layer interface with 11 applied parts that allow three customised dish to soldier independently.

Hollowed by a CNC (Computer Numerical Control) machines and the minute plate has an intricate deep stamped pattern with borders of a rose gold decor plate. Powered by an automatic Miyota 8215 movement that has a 40-hour power reserve, the open balance wheel is concealed beneath. The same squircle stainless steel  case with rose gold PVD treatment along the edges and the identification plate at 3 o’clock position. Rose gold also lines the dark grey mirrored bezel eventually accentuates the sandblasted animation ring.

Paired with brown calf suede leather strap that is a subtly pared down feature, making it suits both immaculately tailored and irressistibly suave mechanical engineer. SevenFriday M2-2 retails for MYR6,499.00

Seven Fridays Collection

Further more of SevenFriday collection was displayed in a bar which hardly to be noticed as it was placed at the very dark end and behind the snooker table. The recent release watches comes with neat irresistible tailored details of how ones would read a watch.

SevenFriday is exclusively available at Red Army Watches in Pavilion KL, Tropicana City Mall , One Utama Shopping Centre , Dapper & Gentry – Gateway@KLIA2 , Yee Wah Hing – Bangsar Shopping Center, Hing’s Watch – Jaya Shopping Center , TaiHing Watch – Johor and  Madison-  Bangsar Village II.


Traclyn Yeoh

What Did I Snagged At Malaysia Clothes Buffet?

Were you at the Malaysia’s Largest Clothes Buffet last weekend? Happened for 3 days at the Concourse Floor of Syopz Mall, Taylor’s University Lakeside Campus where there are more than 50,000 pieces of clothes up for grab. If you have missed this, I have shared about it in my previous post here. Be sure to follow me tight for future updates!

Malaysia Clothes Buffet

With my busy schedule, I only manage squeeze myself in to go on Sunday which was the last day of the event and that worried me because I was wondering if there is anything left. Of course, I wouldn’t leave the venue empty handed. I arrived at 12:15pm and they were running the Blowout Sales between 12:00pm to 1:00pm. The next session of the buffet will start at 1:00pm and I’m very lucky to have the opportunity to scout for what I want.

Malaysia Clothes Buffet Photo Board

Each of us were given a zip lock bag of 14 x 9 inch and if anyone blows the bag, there will be a penalty of MYR 20. I do play safe when it comes to such challenge, in fact my bag could fit one more but I couldn’t find what I wanted. Guess how many did I snagged? A total of 8 pieces. In my opinion, no matter how many pieces one could snag, the most important element is if the person like what they have picked. Let’s see what I picked from the buffet!

Malaysia Clothes Buffet - Black & White Asymmetrical Peplum Top

Black & White Asymmetrical Peplum

I always love asymmetrical and what makes this more interesting that it’s a peplum top. Here I have paired it with my red dress and skinny belt. The bottom portion of the dress is a round skirt which helps to make the peplum style look more fluffy. It is made of chiffon and I also liked it has another layer of white chiffon where it creates layers to the style. Another ways to style with this top is pencil skirt, shorts and skinny pants.

Malaysia Clothes Buffet - White Tank Top

White Tank Top

As much as I like to wear tank tops, I do not have one in white. Therefore, I told myself I should definitely get one. The material is slightly sheer but not very obvious and this is a cross back tank top. I usually like to go casual with it and wear them with a pair of short jeans. They could easily be paired with any bottoms and outer wear.

Malaysia Clothes Buffet - Black and Turquoise Spaghetti

Black and Turquoise Spaghetti

Another basic casual wear, straight up stripped spaghetti top. I was worried that it could be too small for me when I first picked it. It is slightly tight but it’s stretchable. Just like the tank top, this can be paired easily with any outer wear or bottoms.

Malaysia Clothes Buffet - Sheer Long Sleeves Dull Pink Shirt

Sheer Long Sleeves Dull Pink Shirt

I can never have enough of sheers and chiffon. I do have something similar but it is in cream and this comes with a pocket. I always like chiffon for it’s light material and even if it’s long sleeve, it isn’t too bad to wear it in the tropical weather. This is an over-sized for me but I’m comfortable with it. Though it is in dull pink, it somehow portray quite a sweet look to it. This can be easily paired with any bottoms and can be nicely layered with sleeveless outer wears.

Malaysia Clothes Buffet - Convertible Peach Batiste Shirt

Convertible Peach Shirt

Another shirt but this fits better and different material (I believe it’s batiste). I call this convertible because I could wear it as long or three quarter sleeves. Plus I do not have any peach top which gives me a good reason to snag this. Batiste material is very light and airy. Peach shade always gives a warmer tone and I love this!

Malaysia Clothes Buffet - Bejeweled Pale Pink Dress

Bejeweled Pale Pink Dress

Despite of picking mostly casual tops, I was up for something glam. When I first picked up this dress, I thought it would be too small for me because my woes in over the hip and butt area. Yes, they are the biggest part of my body. I underestimated this dress and it didn’t hug my hips or butt tightly at all. It is loose that I look like a preggo. This can be worn as a dress or top. Under the sequins, it has a netting that creates softness to the style.

Malaysia Clothes Buffet - Sheer Floral Sleeves Pink Top

Sheer Floral Sleeves Pink Top

This top may look simple, I got attracted to it’s simplest details on the sleeves where it is sheer and embroidered with flowers pattern. I have paired this with a black skater skirt and I should have add a chunky or colorful necklace to spice up the style.

Malaysia Clothes Buffet - Twisted Gold Rope With Tassels

Twisted Gold Rope With Tassels

This pick was a last minute decision while I was packing the rest of the pieces into my bag carefully. It is a small item but I could use it as my belt. This gold rope comes with tassels at each ends. I did notice that one of the tassel is slightly damaged but it came off before I took this photo yesterday. I’m thinking of ways to fix it, it will be a waste if I toss it away.

FH Club Beauty Box

At the same time, there were other vendors at the buffet and one has caught my attention. A beauty box that I have to hear of and it only cost MYR 10. I went all over it and bought one for myself.

FH Club Beauty Box at Malaysia Clothes Buffet

MYR10 for all these? It’s definitely worth all the pennies! What makes it more interesting is that I was able to choose the items for my beauty box. From their display, I could pick 2 full size sheet mask, 2 samples and 2 fashion accessories. I have picked quite a handful of items.

  • Nature Republic Given By Nature Green Tea Mask Sheet
  • Nature Republic Given By Nature Chestnut Sheel Mask Sheet
  • Nature Republic Magic Remover Lip & Eye Fresh Tissue
  • Skin Food Gold Caviar Collagen Serum
  • Lavore Beige Turquoise Stud Dangle Earrings
  • Lavore Triangle White Crystal Patch Earrings

FH Club Beauty Box Nature Republic

I have also topped MYR2.00 along with the beauty box purchase and obtained another mask, Nature Republic Essential Solution Energy Ampoule Mask Sheet. This is a two-step mask which requires ampoule application before the mask.

FH Club Beauty Box Free Samples

I was given more samples of innisfree Air Skin Fit BB Cream, Inca Omega Power Oil and Nature Republic Super Origin Collagen BB Cream as well as fh Club brochure to further understand more. I’m not very sure of how their box works but they have quite a bit of sales happening in their web,

I really look forward for Malaysia Clothes Buffet again but the venue is way too warm, I was sweating throughout my entire visit there including the buffet. Hopefully, organizers will be able to consider to run it indoor and it will be more comfortable to shop and run the challenge. If so, I will be back again!


Traclyn Yeoh

Snag Your Most @ Malaysia’s Largest Clothes Buffet! Get Your Cray On, Just Pay, Grab & Stuff

I often go to food buffets with the BF and his friends, on the average of once a month? You must have not expect how much I ate, slightly more than an average girl does. I do get embarrassed when I tend to refill or eat a little more around girls. Put that aside because this ain’t about food anymore! It’s the Malaysia’s Largest Clothes Buffet happening at the end of this April 2014!

Malaysia Clothes Buffet

This will be something different from your plain shopping, it’s a buffet shopping! There are more than 50,000 fashion pieces up for snag happening from 25 till 27 April at Syopz Mall, Taylor’s University Lakeside Campus from 10:00am to 6:00pm. This is a new level of shopping for young fashionistas without burning huge hole on their purses. Each shoppers will only have to pay MYR60 and will be given a zip lock bag to shop as many as they can within 15 minutes. If you could zip it, you could keep it.

Where do I start?

Malaysia Clothes Buffet Facebook

Hover over to the Malaysia Clothes Buffet’s Facebook, like and click on their app as circled as above.

Malaysia Clothes Buffet App

From the app, you’ll be able to see different time slots of each date. Select your preferred date and upon check out, you will have to fill some particulars and choice of payment method.

Malaysia Clothes Buffet Ziplock Bag

If you wondering what’s the size of the zip lock bag, it’s 14 inch x 9 inch and the breaking record is 16 pieces.  The bag on the left fits 4 pieces of dresses and the right fits 1 dress, 4 skinny belts, 1 clincher and a pair of stockings. Malaysia Clothes Buffet also updates their sneak peaks of what they have to offer, here.

Malaysia Clothes Buffet Blowout Sales

If the buffet shopping isn’t your thing, you could always go for the Blowout Sales which happens from 4:00pm till 6:00pm. No advance purchase needed and each piece is for only MYR10.

Malaysia Clothes Buffet Syopz mall - location map

Here’s a map location to guide you to Malaysia’s Largest Clothes Buffet. Since there’s only 15 minutes to shop, here is some simple tips to remind you how to snag the most out of it.

  • Inspect goods within seconds
  • Quick decision making (contemplation will kill time)
  • Roll pieces into the bag
  • Keep reminding yourself of the time
  • Push yourself to keep moving (time is gold!)
  • Use the last few minutes to arrange pieces as packed as possible (do not waste any empty space)
  • If you still have space, keep shopping!

Have fun and may luck be with you to snag as much as you could!

Terms & Conditions

  • Cash terms only on event day
  • No handbags and any other bags allowed in the ‘shopping area’
  • May go for multiple rounds
  • Only 1 bag purchase per session per person
  • Sessions limited to while stocks last
  • Clothes are all in brand new conditions
  • No pre-loved/pre-owned/vintage items
  • No trying allowed
  • Shopper must be able to close the ziplock bag before exiting ‘shopping area’
  • Bag must not be torn or damaged or a penalty for a new bag will be incurred
  • No refunds
  • Management reserves the right to refuse entry/sale of bag
  • Management reserves the right to amend the terms & conditions without prior notice


Traclyn Yeoh

Carlo Rino Fall Winter 2013 Collection Fashion Show, The Whimsical Wonderland

The ringing bells resounds, it’s that time of the year again where Christmas is coming soon! Carlo Rino shower us with their latest collection with versatility, innovation and colors bringing that feminine, sexy or playful look perfect for any occasion.

Carlo Rino Fall Winter 2013 Whimsical Wonderland Fashion Show

Carlo Rino Fall Winter 2013 Fashion Show happened last week in Pavilion Kuala Lumpur where it’s decorated with their luxe decorations of Christmas Wonders. Hair was done by Miko Gallere and makeup was by Laura Mercier.

Carlo Rino Fall Winter 2013 Whimsical Wonderland Fashion Show 1

There are 20 styles of Carlo Rino’s bag shown pairing with chic and feminine fashion. The first 10 designs concentrates on graphics.

Carlo Rino Fall Winter 2013 Whimsical Wonderland Fashion Show 2

On the last 10 designs, they bring more bright colors to the show that gives a great pop of color  that gives a powerful amount of attention to the entire look.

Carlo Rino Fall Winter 2013 Whimsical Wonderland Fashion Show 3

Their collection showcase ends with introducing their very first fragrance eau de parfum, It’s Me. Many of the guest were then invited to their boutique to have some light refreshments and have a closer look of their collection as well as the new fragrance.

Carlo Rino Fall Winter 2013 Whimsical Wonderland 2

The collection includes:

  • Monogram Must-Haves

A graffiti-inspired essential to be paired with jeans, sun dress or shorts. Comes in tote, sling, hand-held and travel bags, this range comes in orange, black pink and red. What best about this range is that you can flip over inside out to change the style that suits you.

  • Beautiful Braids

Braids are not only to be worn on the hair. Wear them as a fashion as this range comes in shoulder-slung duffel, back pack, carry-all or cylinder bag styles that soften up your pairings to look more feminine. It’s all luxurious with the blood-red leather trimmings, silver lining and metal key charm to balance the neutral cream and brown tones.

  • Hot Stuff

Be the attention grabber to the fashion season’s hottest color, RED. It’s a structured bag with detachable strap for that formal to casual look instantly through the day or night.

Carlo Rino Fall Winter 2013 Whimsical Wonderland

In their boutique, you’ll be able to see more of their further collection including purses, belts and shoes. The best deal out of their bag collection is that some of them comes with wristlet where you can easily carry them whenever you need to head out for a lunch or outings without bringing the entire bag.

Carlo Rino Fall Winter 2013 Whimsical Wonderland - It's Me Fragrance

Not to be missed, their very first fragrance. This fragrance is inspired by the fresh floral that instantly refreshes your senses giving the true scent of love and freedom, known is It’s Me.

Carlo Rino Fall Winter 2013 Whimsical Wonderland - It's Me Fragrance 2

It comes in a cylinder bottle of 50ml designed with cute and fun soft pink fonts of Carlo Rino. Also the heart shape in the middle with the name of the fragrance, It’s Me. The box packaging is simple and glamorous in fushia.

Carlo Rino Fall Winter 2013 Whimsical Wonderland - Live Decor

On this very special day for Carlo Rino, they have also presented a live display. Nope, they are not mannequins but motionless real live models showcasing Carlo Rino bags, accessories and It’s Me fragrance. They would switch into different positions after a period of time.

Carlo Rino Fall Winter 2013 Whimsical Wonderland -One Day Special

Exclusively One Day Special promotion on the same day for those who purchase MYR300 and above in a single receipt, will get a special discount of  30% for It’s Me fragrance. If you would like to check out their latest collection, hop over to their boutique at Pavilion Kuala Lumpur or if you would prefer other locations, please do refer here. They are very active in Facebook, just give them a like below and you’ll be updated with their latest news! Psstt…they are very generous in their giveaways!


Traclyn Yeoh