SevenFriday, The Muscle Theory & Man Machine with Daniel Niederer

SevenFriday, a Zurich (Switzerland) based company, was officially founded in May 2012 by Daniel Niederer, though he had already been working on product and brand development for more than a year and a half prior to the official launch. The company started with three models P1, P2 and P3, which uses different materials but on the same design.

I get to know about SevenFriday from my colleague where they have very personalized and colorful watches. I thought it was a great opportunity that I was given a chance to meet Daniel upclose. It was a lovely night where I came along with my partner (which I have RSVP-ed for him with permission), however, he was being brushed away from the upclose session because he wasn’t part of the media which I was unaware of such arrangement. Understand that this is an exclusive invite, nevertheless it would be better if I was informed prior. Oh well, let’s get back to Daniel.

Seven Fridays - Daniel Niederer

Daniel Niederer founded SevenFriday in May 2012. Why SevenFriday? An euphemism for the daily trudge of work from 9:00am to 5:00pm. He had been working with numerous organizations for such a long time and just grew tired of it. Therefore, he went ahead and created something that he can work for his own passion, hence SevenFridays. Also, sharing with us that night are the new release watches.

Seven Fridays 059 350

The P3 BB “Big Block” released with only 350 units inspired by the punch American muscle cars back in 1960s. In it’s core sets SevenFridays’ss go-to Japanese automatic Miyota 82S7 movement, an open balance wheel which is visible through the anti-reflective mineral glass of the dial face that is encased in a polished stainless stell case with black PVD coating on the inner part of the bezel.

Composed with lightweight eloxed black matt aluminium with eloxed red block inserts gives a lively animation ring. The complex black and red interface consisting of five separate layers and 20 applied parts including 12 silver applied indexes with white Super Luminova. Two disk provides separate 24-hours and second indicators that are functional even as they enhance the aesthetic appeal of the watch.

A finishing touch of black leather strap with padding inspired by the sporty car seats from aforementioned muscle cars. SevenFriday P3-BB retails for MYR5,388.00.

Seven Fridays M2-2

The latest M-Series addition boast dressed-up rose gold touches, inspired by factpry machinery during the industrial revolution made of copper and cast iron. Like it’s predecessors, the M2-2 is duty bound to tell the time without hour, minute and second hands. Instead, it has seven layer interface with 11 applied parts that allow three customised dish to soldier independently.

Hollowed by a CNC (Computer Numerical Control) machines and the minute plate has an intricate deep stamped pattern with borders of a rose gold decor plate. Powered by an automatic Miyota 8215 movement that has a 40-hour power reserve, the open balance wheel is concealed beneath. The same squircle stainless steel  case with rose gold PVD treatment along the edges and the identification plate at 3 o’clock position. Rose gold also lines the dark grey mirrored bezel eventually accentuates the sandblasted animation ring.

Paired with brown calf suede leather strap that is a subtly pared down feature, making it suits both immaculately tailored and irressistibly suave mechanical engineer. SevenFriday M2-2 retails for MYR6,499.00

Seven Fridays Collection

Further more of SevenFriday collection was displayed in a bar which hardly to be noticed as it was placed at the very dark end and behind the snooker table. The recent release watches comes with neat irresistible tailored details of how ones would read a watch.

SevenFriday is exclusively available at Red Army Watches in Pavilion KL, Tropicana City Mall , One Utama Shopping Centre , Dapper & Gentry – Gateway@KLIA2 , Yee Wah Hing – Bangsar Shopping Center, Hing’s Watch – Jaya Shopping Center , TaiHing Watch – Johor and  Madison-  Bangsar Village II.


Traclyn Yeoh

Beauty & Fashion Collective Haul @ Berjaya Times Square!

I haven’t post as much on my hauls now, mainly because I don’t really haul tons at a time, shop online or just repurchasing same goodies. I have been doing a little bit more on fashion shopping, before this not as much and this time, I found super great bargains just in a mall. Each item is priced no more than MYR20.00, can you believe it? Or is it me who haven’t been doing my shopping? Everything was purchased in Berjaya Times Square and I didn’t take down the names of the shops because there is too many. Trust me, just scout on every corner, you’ll find great bargains.

Black Vintage Purse Bag

I thought this is really beautiful hand-carry bag. It looks like an ordinary black bag with gold twist lock but it has that vintage accent where you open it like a classic coin purse. The inside cloth is floral pattern, adding more vintage accent to the bag. It was a bundle sale stacking tons of bag on the rack but this was hanged right outside of it and its the last one. I knew I had to grab it plus it was only MYR10.00.

Black Shoulder Bag

This shoulder bag was purchased with the vintage bag above and I wanted to look for something casual and simple. I love bags that has many compartments  so that I could get my thing organized nicely. This bag has compartments for mobile, cards and four other larger compartments. This bag is also for MYR10.00.

Denim Shorts with Embroidery

On casual days, I do wear shorts most of the time. What attracted me the most from this denim is the back pockets is embroidered with lace-like patterns or floral or Celtic? I’m not too sure myself but I just love the patterns. It was a no trying item but it fits me because I knew the technique to find out the right size for me. This was sold for MYR15.00, super cheap!

Hyaku False Lashes

Other than Daiso, there is another MYR5.00 shop which is known as Hyakuland, you could check them out here. Everything is MYR5.00 each and they are also Japanese-based variety store chain. Japanese fake lashes are pretty good, so I have picked up two of these. One is heavy volume criss-cross and another is straight with gradual length.

Suede Brown Loafters

This is made of suede and I wanted to try wearing loafers, they don’t look too bad on me. Its soft but the in-sole is too flat and not as comfy. The size is one size smaller than my actual foot size but because the suede is soft, the slight tightness is bearable. This is my closest size, the rest was 40 and this is priced at MYR20.00.

I think all these are good grabs (especially the black vintage purse bag), I’m not so into brand but which ever is pretty works well for me. It’s not a big haul, just wanted to share that such great deal do exist. I’m looking forward for more bargains like this!


Traclyn Yeoh

Luccacal Hauls!

Ear cuffs are very much in the trend right now. It’s difficult to find one who sells locally until I found Luccacal! I came across on ear cuffs several months before when Lover showed me a photo online. These ear cuffs are so special, raw and edgy. I couldn’t hold much more but to select a few from Luccacal and other accessories.

Cone Spike and Drop Ear Cuff

I once thought gold is for elderly but no longer now. Gold is the color for everyone and you could easily match it with anything. This ear cuff is elegant and with the spikes on the ear cuff, it gives a very edgy feel. The hanging cone spike gives a feminine and masculine style.

Brand: Asos for MYR17.00

Hanging Spikes Ear Cuff

This is by the far the most comfortable ear cuff in between all because of its curves at one end and rounded on the other end. This is in the black silver color very elegant yet edgy with the six hanging spikes.

Price: MYR12.00

Winged Ear Cuff

This have a Greek or fairy tale vibe for its wing designated up high rise. I picked silver (there is gold) because its casual but still stands out very well. Its great to keep hair away from my face too!

Brand: Asos for MYR18.00

Triangle Drop Earrings

 I have not much of triangle shaped earrings, I only have a pair and this is pretty. Its edgy yet luxurious for its gold color. It can be worn for almost every occasion for the simplicity of the design.

 Price: MYR17.00

Cut Out Pyramid Stud Bracelet

Lately I have been looking for something chunky as an arm candy, just so to make my hand look much bigger and less empty. This is a strecthy bracelet with the pyramid studs that are edgy but the petal-like designs around it is very feminine. Its whitish gold, chic and elegant.

Brand: Forever21 for MYR21.00

Gold Stud Collar Brooch With Chain

I would put this as a replacement of necklace. The gold studs are in brooch form with two chains connected to each other. This piece is chic, edgy and masculine.

Brand: Asos for MYR19.00

If you purchase more than MYR100.00, you’ll get free shipping and if lesser, there are a few available delivery rates  here. I’m really happy with my puchase with Luccacal and do check out other of their accessories here because they carry a variety of special fashion accessories. If you wish to be notified with the latest from them, don’t forget to like their Facebook below!


Traclyn Yeoh

Removing Contact Lens with Q-Tips!

When contact lens first came out, they were meant to correct vision and therapeutic purposes but with the latest technology, contact lens are not only limited for medical purposes but to play an important role in enhancing ones’ look which allows everyone to be able to try them on. I wear contact lens to play around with colors and I usually wear planos which there isn’t any degree of power to adjust my vision.

Image Courtesy of The Nose Milk

For girls (or guys maybe), sometimes we keep our long beautiful nails and we are always reminded by opticians to keep our nails short while handling contact lens. This is just a friendly reminder just in case, your nails might rip the lens or poke into your eyes while removing. The key to rinse your contact lens is to use your finger tip, not your nails. Removing contact lens will be quite tricky, some could use their eyelid to squeeze the lens out and some use fingers to push it out. Both ways doesn’t work so well for me and finally I found a method that works. No fingers to touch the lens at all!

You might be wondering if the lint from the q-tip might get into your eyes. The q-tip is suppose to grip your lens and it shouldn’t be touching your eyes. If you’re still worried, you may wet it with your saline solution for the lint to stay on the q-tip. After you remove your lens, you should always rinse your lens, even before wearing them. Also, dispose the q-tip after each use for hygienic purposes. Hope this little tip helps!


Traclyn Yeoh