Review: Lily Cole Inks Me Up With Violet

‘Our liquid eyeliner goes violet. Easy to control, the felt-tipped applicator puts colour exactly where you want it. It’s limited edition so don’t miss out. Catch it while you can.

Easy to apply
Suitable for contact-lens wearers
Ophthalmologically & Dermatologically tested
Limited edition’ – The Body Shop

The Body Shop Lily Cole Liquid Eye Liner comes with a felt tip applicator and you can see how much eye liner coated around the applicator. The shade that I have here is Ink Up Violet.

Thin or thick lines can be created with this eye liner, depending on your eye liner styles. Because it’s a felt tip applicator, the application can be streaky as you could see from the swatch. I recommend going light handed during the application to avoid the streaky lines. Ink Up Violet is matte dark royal purple, a very pigmented shade.

This is what I like about colored eye liners. They are not only to redefine the eyes but gives a beautiful pop of color for the simplest eye makeup. You can apply this edgy winged out styles and still looking stylish. I tried using it on my lower lash line  and smudge it with my fingers, it looks as though I have used pencil liner to do so. The eye liner dries within a few seconds after application.

I wore this eye liner without primer for 9.5 hours and it truly did not smudge which is exactly what the eye liner claims. Seriously, nothing budge although it is not waterproof and the shade doesn’t fade.

Ingredients Listing: Aqua/Water (Solvent/Diluent), Mica (Opacifier), Butylene Glycol (Humectant), Sclerocarya Birrea Seed Oil (Skin Conditioning Agent), PVP (Hair Fixative), Stearic Acid (Emulsifier), Tocopheryl Acetate (Antioxidant), Phenoxyethanol (Preservative), Palmitic Acid (Surfactant), Caprylyl Glycol (Skin Conditioning Agent), Potassium Sorbate (Preservative), Magnesium Aluminum Silicate (Viscosity Modifier), Xanthan Gum (Viscosity Modifier), Glyceryl Stearate (Emulsifier), Hydroxyethylcellulose (Stabiliser/Thickener), Hectorite (Opacifier), Galactoarabinan (Film Former), Sodium Hydroxide (pH Adjuster), Tin Oxide (Opacifier), CI 77007/Ultramarines (Colour), CI 77491/Iron Oxides (Colour), CI 77891/Titanium Dioxide (Colour)


I always love the pop of color and this eyeliner can be applied for sharp precise liner or smudged-wear. Removing it is effortless because I ‘ve used baby wipes to remove it. I’m impressed that did not smudge on my eye lid or giving me any panda eyea. The only backlash on this eye liner is the applicator because it could give streaky lines during the application.

Retail Price: MYR42.00

Weight: 3ml

Collection Status: Limited Edition

Availability: The Body Shop Stores and The Body Shop Online


  • Smudge free for 9.5 hours
  • Pigmented
  • Shade doesn’t fade
  • Easy to remove with baby wipes


  • Streaky felt tip applicator

My rating: 4.8/5

~ ♦ ~

This eyeliner has been provided by The Body Shop for review purposes, please refer disclaimer.

Traclyn Yeoh
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A Malaysian beauty blogger expressing her views on beauty and life's other superficial aspects. Not to mention, beauty tutorials to appease the die-hard beauty junkies.

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