Remember the recent launch of My Burberry? It has been almost 2 weeks and until today, I admire every single detail of this fragrance creation that I would take a glance of it every now and then. If you have missed the launch, it is fine because you can always check out this fragrance in-store and I believe you will admire this fragrance as much as I do after discover every details embodied into this fragrance.
‘My Burberry fragrance carries the scent of London garden after the rain bringing the grand floral fragrance of confidence, elegance yet discreet in typical British way. My Burberry is a bright grand floral fragrance that maintains its fresh floral scent through to the dry down.’
The bottle reflects on the same design principles and craftsmanship as the Burberry trench coat, fusing British innovation and heritage with a timeless modernity. Simple yet bold, made of smooth, tactile glass, the design is shaped to echo the folds and soft pleats of the Burberry trench coat. The fragrance has few ingredients that compliment each other to bring you that smooth sweet and dewy after rain garden scent.
Sweet pea and bergamot oil
The oil is sourced from Calabria in Italy and extracted
from the fresh rind by cold expression
Golden quince and freesia with a dash of geranium oil
The oil is sourced from Morocco and Egypt, extracted
from the plant by steam distillation
Rose absolute and patchouli oil
The oil is sourced from Malaysia and Indonesia
and obtained by steam distillation
The Bottle Design
The bold horn-finish cap reflects the distinctive hand-stitched buttons of the trench coat. Like natural horn, the material has colour variations, making each cap unique and each bottle a one-off. What special from this cap that I notice the pattern within it where there is gradation layers that blends into darker hues.
Around the neck of the bottle is a hand-tied gabardine ribbon knot, the fabric at the heart of the trench coat. Invented by Thomas Burberry in 1879, the waterproof fabric revolutionised rainwear and continues to be woven in Yorkshire, England from superfine cotton. This ain’t just the fabric itself, the knot exemplify the signature knot of Burberry trench coat.
Woven in England is where the material gabardine was made that protects against from most extreme weathers. This material was worn by the first explorers to the poles and by pioneering aviators.
The shape of the inner glass bottle has been molded to mirror from iconic trench coat pocket shape. My Burberry juice is reminiscent of the signature honey shade, one of the three colours used in the brand’s Heritage Trench Coat collection and synonymous with the trench coats worn by Kate Moss and Cara Delevingne in the My Burberry campaign.
The interior is lined in gold and embossed with the iconic Burberry check design, a badge of origin for the brand since the 1920s.
The box is also made in England, carefully designed to compliment the fundamentals of the fragrance.
During the launch, I had the opportunity to have My Burberry bottle to be monogrammed with 3 initials of my choice. The letters was limited and I sorted with ‘TNJ’ which represents Traclyn and Jowie, who is my other half. Therefore, whenever I have use or glance at this fragrance, it will bring beautiful sweet memories of both of us.
My Burberry will be available at Sephora and exclusively in Isetan KLCC. My Burberry comes in 3 sizes and prices are as follows;
- My Burberry EDP 90ml – MYR 465
- My Burberry EDP 50ml – MYR315
- My Burberry EDP 30ml – MYR205
This fragrance is suitable for anyone who likes sweet and soothing scent. The scent doesn’t choke even if I took a heavy whiff when I applied it freshly and it reminds me of morning dew that brings freshness with a sweet note. As the scent sinks in, it becomes more subtle that the scent could almost replicate a mild honey scent. I would say that this fragrance is worth admiring although it could be pricier side but after knowing every details of the creation, I believe it would be worth to splurge occasionally.
My Rating: 4.9/5