New Beauty Trend by CLIO Salon De Cara, Korea First Salon Brush Mascara Launched in Malaysia

One of Korea’s most innovative and top cosmetic brand, CLIO has officially introduced their new mascara invention incorporated with salon technology and formula, Salon de Cara – Korea’s first Salon Brush Mascara. This mascara has been launched in Korea, China, Vietnam, US and now in Malaysia just last week.

CLIO Salon De Cara Launch

The launch took place at Watsons Store in Pavilion, started with three models coming through from the above escalator parading Salon de Cara.

CLIO Salon De Cara Launch Models

In Korea, CLIO received overwhelming response and was endorsed by Sandara Park from 2NE1. Salon de Cara comes in three different types hence three models showcasing them.

CLIO Salon De Cara Launch Ribbon Cutting

The launch was poised by Ms Jace Tan, Director of Asian Beauty Corner Sdn Bhd, Mr Kulvinder Birring, Managing Director of Watson’s Personal Care Store, Ms Caryn Loh, General Manager Trading Watson’s Personal Care Stores and Mr Andy Ho, Director of Andy Ho Haute Coiffure.

CLIO Salon De Cara Launch Hair Demo

A demo was performed  by Ken, Senior Hair Stylist from Andy Ho Haute Coiffure in conjunction to the ‘salon’ concept from Salon de Cara during the launch.

CLIO Salon De Cara Launch 2NE1 Sandara Park
Salon de Cara will be providing an ease for our makeup junkies with volumising, ultra-curl and long lash effect to set natural looking eye lashes. Salon de Cara uniqueness includes,

  • First salon style brush mascara in Korea adopting salon technology
  • Salon oriented formula volume effect
  • Waterproof coating that will easily wash off without irritation
  • Salon ingredients using ceramide and Argan Oil, which provides strong moisturizing treatment to prevent eye lashes from being damaged.

CLIO Salon De Cara Launch Mascaras

Salon de Cara comes with three different types and you can simply identify them from it’s neon tube colors.

Roll Brush Cara (Curling x Volume)

With ultra-fine roll and network of resilient curl of imposed from hair perm setting. Roll Brush Cara gives you the gorgeous volume of “C” curl, perfect long lasting effect and smudge-free.

Hair Roll Cara (Volume x Volume)

With a 15mm cylindrical roller brush, just like hair rollers. Hair Roll Cara gives you the complete volumise eyelashes and oriented light volume formula from Ballon Hallow Powder.

Finger Brush Cara (Long Lash x Volume)

Feel of the professional artist finger of 228 finger brushes, sticky wax in the 5mm cellulose fiber helps maximize your lash volume. Finger Brush Cara gives you the neat, dramatic long and stunning eyelashes effect.

Salon de Cara is now available in Watsons Store nationwide retailing at MYR65.90 each. For the latest fuzz buzz over CLIO, give them a like over their Facebook below.


Traclyn Yeoh

Be A Supermodel In Your Own Way

On the 24th November held at Rootz (Lot 10), Elite Models, the world’s premiere modelling agency from France launched its very own cosmetic range in Watsons. Elite Model was first established in 1972 by John Casablancas and Alain Kitler in Paris. The New York agency opened in 1977 and three years later has been ranked as number one.  Elite Models such as Cindy Crawford, Naomi Campbell, Claudia Schiffer and Gisèle Bundchen are no eccentric in the eyes of the modelling industry. Their clients comprises of leading fashion houses such as Chanel, Dior, Prada, Versace, Yves Saint Laurent and L’oréal.

Elite Model Cosmetics range first appeared in selected Watsons in Malaysia starting June 2011 and I find that the ranges of prices is pretty affordable especially coming from an international modeling agency. You can find primers, foundations, eye shadows, eye liners, mascara, lipstick, lip gloss and what’s more special is their Kajal, eyeliner that looks like a lipstick.

“The Heritage of the Elite brand, on the catwalks of fashion capitals across the world, and their intimate knowledge of the requirements of high end cosmetics have combined perfectly to come up with a range of cosmetics, that aee of high quality and yet, at a truly affordable price. This strong product positioning, when coupled with the Watsons retail experience is truly a recipe of success. 

As Malaysia’s leading cosmetics retailer, we trully believe that giving innovative products, to our customer is critical, and see this as a key pillar of our strategy, with Elite Models , and other trendy fashionable products that are only available at Watsons.” – Ms Caryn Loh, Watsons Merchandise & Space Planning Director

“We are especially proud of today because it marks the entrance of Elite Models Range into the South East Asian market via our global retailer partner, Watsons. The Elite Models Cosmetics Range first entered into Asia via Watsons Hong Kong and Taiwan and now it has established itself in Malaysia, which is a vibrant market with a very high number of makeup users. We look forward to the continous expansion of the brand in terms of our product offering as well as our number of stores and are very confident that the brand will do well here, especially with Watsons Malaysia leasing the cosmetics retail industry.” – Mr James Christian Bany, President of Accessoires Beauté Cosmétique & Brand Owner of Elite Models Cosmetics Range.

Check out those stunning showcase of makeup catwalk. They have featured the Seven Deadly Sins; it’s elegant, daunting yet impressive.

Image Courtesy of Watsons Malaysia

The guest model for the night, Tan Mang Ling or better known as Ling Tan. The Malaysian born who has actively modeled in New York, London, Milan and Rome for brands such as Christian Dior, Louis Vuitton, Jean Paul Gaultier and more.

Image Courtesy of Watsons Malaysia

From left to right: Mr Kulvinder Birring (Managing Director of Watsons Malaysia), Ling Tan and Mr James Christian Bany.

Image Courtesy of Elite  Makeup Facebook

Elite Model Cosmetics are available in 70 Watsons outlet throughout Malaysia with the price range of MYR32.90 to MYR 52.90. Really affordable, huh? Time to check them out!


Traclyn Yeoh