On the 21st November 2013 marks the launch of a new professional makeup line from Germany arrived to our shores known as ARTDECO exclusively available in Sasa. ARTDECO is becoming the market leader in Germany’s selective market where they constantly focus on delivering the best quality at a reasonable price that most of us could afford. In the international beauty arena, ARTDECO has been repeatedly voted as the most popular brand in the beauty salons.
ARTDECO offers a wide range of cosmetics that perfectly complements and with the nail polish range, they could reach for that niche market. They offer refillable beauty palettes which helps to optimize makeup junkies’ selections and satisfaction.
ARTDECO’s basic collection have the most fashionable complete range of makeup products of high-end makeup, to a variety of lipsticks and lip glosses, multitude of mascaras, eye liners and best selling eye makeup to the colorful selection of nail lacquers. This collection has completely change the market of eye shadows and became the best sellers in ARTDECO line.
Finding the right foundation shade can be really tricky and ARTDECO helps to solve this dilemma by offering many shades with functional properties such as Hugh Performing Lifting Foundation, Long Lasing Foundation SPF20 (Oil Free), Mineral Powder Foundation and more to accomodate to different skin types from normal, combination and dry.
ARTDECO’s Eyeshadow Base has became the absolute best seller of the entire eye makeup range. Above all, they have the Magic Fix, Hot Chili Lip Booster, extensive Camouflage concealer range, Mascara Base, Lash Growth Activator, a selection of artificial and permanent lashes, premium brushes which differentiates ARTDECO from the rest and makes their collection unique.
Elaine Daily was the host of the night where the launch was held at Penthouse, The Icon. ARTDECO is now available exclusively at Sasa bringing more affordable makeup to everyone. The price range of ARTDECO is from MYR19 – MYR129.
This video presentation was shown as an introductory to everyone an idea of what ARTDECO offers.
The Vice President of ARTDECO, Ms Anna Blasco delivers her speech in full enthusiasm and energy. She truly understands what makeup junkies wants and believes that ARTDECO will be able to deliver it.
Special guest of the night is Amber Chia as well as ARTDECO’s International Makeup Artist, Derek Grillo to do a live makeup demo for a brown neutral day makeup. Showcasing their best seller Eyeshadow Base, it makes their eye shadow so vibrant and pigmented. Derek lightly applied on Amber’s eyelid with brown eye shadow and the shade stood out very much.
The brown neutral makeup looks refreshing on Amber and also it gives that settle sophisticated look.
Showcasing models with the same element of neutral look, suitable for any time of the day. This neutral look could go with almost any lip color of bright red, bright fushia, mauve and pinks.
Derek also showed us how he transform the neutral look into a night party look by adding more colors into it. Predicting that purple will be the most worn color next year, he applied purple eye shadow on Amber creating that smokey effect with extended eye liner and bright fushia lips.
Transitioning Amber’s look also could suit anyone to cocktail parties, night outs or evening dinners. It’s sexy, elegant and sophisticated without looking overly done.
The launch ended with a group photo and mingles between media, brands, ARTDECO and Sasa. Currently in Sasa, they are having promotions on ARTDECO and check them out at your nearest Sasa or you could also check here on their promotions. Give Sasa Malaysia a like on their Facebook below for their latest fuss buzz in town!
Traclyn Yeoh
